William Haygood Shaker (Bill) is Washington Marketing Group’s CEO and Creator Director. Velma Anne Ruth is Managing Associate.

The Washington Marketing Group (TWMG) is a full service direct response marketing firm. Services offered range from List Management, Copy Writing & Package Design, and print brokerage.

William and the late Joanna Shaker founded The Washington Marketing Group in 1987. However, the Shaker Creative Team has been producing award-winning direct marketing campaigns and launching organizational membership programs for more than forty years.

Bill has also run public policy and charitable organizations; and in that role he learned that issues and causes of little popular appeal could be brought to life and given great fundraising appeal using innovative list strategies and innovative formatting. Converting traditional packages to WMG Designs often lifts response by 25% to 35%.

The Washington Marketing Group has launched and built several organizations, including:

Legacy clients include Citizens for the Republic - CFTR.org (founded by Ronald Reagan in 1987)

TWMG is currently focused Election Integrity and Make Woke Go Broke.

The Washington Marketing Group’s multimedia campaign for ACHCR won the Triple Crown -- ECHO, MAXI and John Caples awards. WMG increased ACHCR membership from 3,000 to more than 500,000 members within 18 months. TWMG accomplished this increase by carefully targeting consumer groups with a tightly integrated direct mail and multimedia campaign. The organization enjoyed direct mail response rates of between 4% and 10% for most of the prospect lists mailed.

The Washington Marketing Group was also chief fundraiser for Keyes 2000, generating an eight figure “war chest” for the Alan Keyes Presidential Campaign, and its fundraising campaigns for Rick Santorum and RepublicanPac.com won Silver Pollie awards from the American Society of Political Consultants.


Click here for a list of WMG's past and present clients.

Click here for a WMG's proven results.